L'incontournable projet étudiant

In partnership with great European participants in aeronautical and space sectors:

ACE3_arianegroup4_da_logotype_gris4_esa_logo_solid_dark_blueMusée de l'Air et de l'Espace 

WP2 - Promotion / Communication


The first step of the study consists in choosing the vehicle you will work on: 1- Vehicle for local suborbital flights, 2- Vehicle for high-speed long-range suborbital transportation or 3- Orbital vehicle servicing Low Earth Orbit.

Once the vehicle is chosen, you will address one of the following topics:

  1. Promote of the vehicle and purpose during all its phases of development and operations:
    • To attract investors (avant le lancement commercial) ;
    • To valorise the production on the market, particularly in the digital realm,
    • Strategy towards competitors.


  2. Propose a crisis communication plan to be ready for delivering unpleasant news, during commercial exploitation of the vehicle. This plan will be executed in case of a downgraded flight or destruction of the vehicle (with or without casualties) and should be aimed towards different stakeholders (such as the operator, users, policy makers). The communication plan should explain and adjust messaging to reduce societal, industrial and economic implications in an acceptable ethical framework. As much as possible, please refer to actual cases.


  3. Propose a communication plan on "Sustainable environment and suborbital (or orbital) flight" for social acceptance of the spaceflight market. A focus study should be on actions to secure broad ownership of residents living close to spaceports.


Caracteristiques_vehiculeGeneral characteristics for the reference vehicles:
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